DeNA has released its consolidated financial report for the third quarter ending in March, showing results that exceeded expectations in several key areas. While sales revenue dipped slightly by 0.2 percent compared to earlier projections and operating profit dropped 16.3 percent, the company still recorded a remarkable year-on-year net profit growth of 87 percent. This performance highlights the company’s resilience, much like the old saying goes, every cloud has a silver lining. For fans who follow digital platforms and sports updates through the Crickex App, such numbers reflect how dynamic entertainment and technology markets can be.
Sales figures largely matched forecasts, supported by solid performance in DeNA’s mainstay gaming division. However, losses in other new business ventures and undisclosed projects amounted to about 38.59 billion yen, presenting a challenge. Despite these setbacks, DeNA made a strong push in the mobile gaming market towards the end of the year. The launch of Super Mario Run, developed in partnership with Nintendo, went live globally on December 15 and quickly drew international attention. The company’s mobile gaming revenue from worldwide distribution climbed 22.3 percent year-on-year to 59.2 billion yen, with 47 billion yen generated in Japan and 12.2 billion yen from overseas markets.
In contrast, revenue from mobile gaming within Japan reached 105.3 billion yen, reflecting a 4.8 percent decline compared to the previous year. At the same time, web-based gaming, which previously had strong profitability, continued to shrink. Outside gaming, DeNA’s e-commerce services, including travel agency operations and payment processing, remained steady, though its auction business faced declining margins. Adding to its restructuring, DeNA transferred its online shopping business, known as DeNA Shopping, to telecommunications giant KDDI on December 28. For industry observers tracking entertainment and digital media growth on platforms like the Crickex App, these developments illustrate how companies adapt to shifting trends.
Sports and live events also contributed positively. Attendance at Yokohama DeNA BayStars baseball games increased significantly, generating higher revenue. Furthermore, Yokohama Stadium officially became a DeNA subsidiary in January, further boosting the company’s financial position. Another major driver of profit was the decision to dissolve several overseas subsidiaries in Europe and North America, adjusting asset valuations and corporate taxes in the process. This restructuring unlocked substantial profit space and positioned DeNA for long-term growth.
For the three quarters combined, DeNA reported consolidated sales of 108.7 billion yen, operating profit of 18.6 billion yen, up 27.1 percent year-on-year, and a final net profit of 28.8 billion yen. These results reflect a company that has weathered challenges and is entering 2025 with momentum. As users continue to look for reliable platforms to follow sports and digital content, tools like the Crickex App remain central in connecting fans with the fast-changing world of Japanese entertainment and beyond.
By the close of the fiscal year, DeNA demonstrated that even in a competitive market, strategic decisions and partnerships can fuel success. Looking ahead, the company’s focus on mobile gaming, sports entertainment, and e-commerce could shape its future direction. For many enthusiasts who rely on the Crickex App for updates, this story of growth and resilience serves as another reminder that adaptability is the key to thriving in today’s digital age.